Tadulako International Journal of Applied Management with registered number ISSN 2684-9089 (Print) is published by the Master of Management Study Program, Faculty of Economics and Business, Tadulako University. It is published thrice a year in April, August, and December. Publish papers in applied management that contribute to the development of management science and management practices. We accept primarily research-based articles related to applied management science. The scope of topics includes Human Resource Management, Marketing Management, Financial Management, and Operations Management. The Editorial Team welcomed the submission of papers describing researchers, practitioners, regulators, students, and other parties interested in the development of management science and management practices. Tadulako International Journal of Applied Management accepts quantitative research texts, qualitative research, mixed methods research, and Research and Development (R&D) written in English.