Perbandingan Kinerja UKM Dengan Penggunaan E COMMERCE (Studi Kasus UKM BANUA COKELAT DAN COKELAT SAKAYA)

Abstract

This research aimed to determine the level of performance of SMEs with the use of            e-commerce seen from the performance of the production house is relatively the same but Cokelat Sakaya has its own production house while Banua Cokelat production house and residence is still one place. This research was conducted at SMEs Banua Cokelat and Cokelat Sakaya in Palu from March to April 2017.  The data analyzed consist of  5 indicators: cash flow, operational cost, business network, production quantity and consumer satisfaction. The results of this research indicate that the cash flow of Banua Cokelat is Rp. 8,552,571 while Cokelat Sakaya is Rp. 2,885,666, the operational costs incurred by the two companies are very different where the Banua Cokelat has more tools than Cokelat Sakaya total cost incurred by Banua Cokelat is Rp. 11,745,833 while Cokelat Sakaya is Rp. 7,480,000. Banua Cokelat Business Network covers major cities such as Jakarta, Makassar, Manado, Semarang, Kendari, Samarinda and Balikpapan, while Cokelat Sakaya business network only in Palu City.   The average number of Banua Cokelat production in the last three months is 161 kg, while Cokelat Sakaya is 43 kg. Consumer satisfaction from both SMEs pointed to positive or satisfied results, although for Cokelat Sakaya there is still a complaint against the price and products offered.

Keywords : E-Commerce, performance, SME.