PERSEPSI PENGUNJUNG BERDASARKAN PENERAPAN PROTOKOL KESEHATAN DI PANTAI SAPENAN LAMPUNG SELATAN

Tiara Damayanti, Bainah Sari Dewi, Sugeng P. Harianto, Gunardi Djoko Winarno

Abstract


The existence of tourism potential in the region can be a very good opportunity for tourism and regional economic development, so that special attention must be paid to improving the quality of service, preserving the tourism environment, and providing facilities and infrastructure for tourism development. This study aims to (a) determine the characteristics of tourists from Sapenan Beach, South Lampung, Lampung Province, (b) determine visitor perceptions based on the application of health protocols by visitors. This research was conducted in October-November 2022 located at Sapenan Beach, South Lampung, Lampung Province. The research method is interviews with 100 respondents. Descriptive data analysis and Likert Scale analysis. The results of the research on visitor perceptions based on the Likert Scale for implementing health protocols obtained an average value of 2.7 in the disagree category. Assessment of sub-variables for implementing health protocols: wearing a mask (1.49); keeping distance (1.61); washing hands (3.58); stay away from the crowd (3.36); and limit interaction (3,5). During their visit to Sapenan Beach, there were several visitors who washed their hands in the space provided, keeping their distance from other visitors. Currently, Indonesia has entered a period of transition from the Covid-19 pandemic to a new policy (New Normal). Thus, visitors still have to implement health protocols because Indonesia is not yet completely clean from the Covid-19 virus even though it has implemented a new policy.

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