PERSEPSI WISATAWAN TERHADAP OBJEK WISATA PANTAI KERANG MAS LAMPUNG TIMUR DITINJAU DARI SEGI PUSH FACTOR (FAKTOR PENDORONG) DAN PULL FACTOR (FAKTOR PENARIK)
Abstract
The importance of tourist perceptions of tourist objects can be used as a basis for managing tourist attractions, which consist of push factors and pull factors. The purpose of this study is to analyze tourist perceptions of the Kerang Mas Beach tourist attraction in terms of push factors and pull factors. Data collection uses the interview method with the help of a questionnaire. The number of respondents taken was 45 people who were determined by the Slovin equation (error limit of 15%) and the selection of respondents used a random sampling method. The data obtained were then analyzed using a Likert Scale and described descriptively. The results of the research show that tourists' perceptions of push factors consist of aspects of relaxation (good), adventure (quite fun), information (adequate), prestige (high). While tourists' perceptions of pull factors include the environment (good), facilities (good), accommodation (adequate). So that overall the perception of tourists towards the Kerang Mas Beach tourist attraction is quite good.
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