Adfianti Fadjar, Nurul Barizah, Mas Rahmah


The escalating competition among multinational corporations has given rise to a new category of conventional or non-traditional marks. The scope of trademarks extends beyond mere words, numbers, letters, symbols, or combinations. Consequently, non-traditional trademarks are experiencing significant growth as new and previously unexplored trademarks are acknowledged and embraced. Other countries around the globe Indonesia also join the line in adopting Non-Traditional Trademark in its newest trademark, Law Number 16 of 2016. This article provides an overview of non-traditional trademarks in Indonesia, including their different types and the requirements for registration. It will emphasize each type of non-traditional trademark adopted in Indonesia and the specific requirements associated with these marks. This article adopts a normative approach and relies primarily on comprehensive library research as its methodology. 


Intellectual Property Rights; Non-traditional Trademarks; Indonesia.

Full Text:



Law & Agreements Law Number 20 of 2016 Regarding Trademark and Geographical Indication Ministry of Law and Human Rights No 67 of 2016 Agreement on Trade-Related Aspects of Intellectual Property Rights 1994 WIPO Standing Committee On the Law Of Trademarks, Industrial Designs And Geographical Indications,(SCT 16/2. 2006),’ New Types of Marks’ WIPO Standing Committee On the Law Of Trademarks, Industrial Designs And Geographical Indications, Relation Of Established Trademark Principles To New Types Of Marks, (SCT 17/3,2007) Books Bentley, Lionel (2008), ‘The semiotic Account of Trademark doctrine and Culture’, in Graema B Dinwoodie dan Mark D Janis (Ed), Trademark Law and Theory A Handbook of (Contemporary Research, Edward Elgar, Cheltenham, UK. Davidson, Mark J, Ann I Monotti, Leane Wiseman(2008), ‘ Cambridge University Press. Francis H Upton (1860), ‘A treatise on The law of Trademarks with A Digest and Review’, Albany, We are C. Little, Law Bookseller. Indriyanto, Agung and Irnie Mela Yusnita (2017),’ Aspek Hukum PendaftaranMerek’ Rajawali Press, Jakarta. Schechter, Frank I.(1925) ’Historical Foundations of the L Relating to Trademarks’, New York: Columbia University Press. Saidin, OK (2004) ,’Aspek Hukum Hak Kekayaan Intelektual (Intellectual Property Rights)’, Raja Grafindo Persada, Jakarta. Journals Adam, Fadjar (2009), ‘Singapore Law Treaty and Non-Conventional Law’, Jurnal Toposantaro Fakultas Hukum Universitas Tadulako, volume 9 No. 3. Fadjar, Adfiyanti (2017) .’An Indonesian Perspective on Non-Traditional Trademark: The Effort to Follow the Crowd,, Presented in APHKI International Conference in Mataram, 2017 A Diamond, Sydney (1983), ‘The Historical Development of Trademarks’, The Trademark Reporter 73, no. 3 May-June Abraham S. Greenberg (1951), ‘The Ancient Lineage of Trademarks’, Journal of the Patent Office Society 33, no. 12, December. Blum, Jeremy and Amy Cullen (2014), ‘The Apple store and unconventional Trademarks: How easy are they to enforce?’ Journal of Intellectual Property Law &; Practice, Volume 9, Issue 12, December. Garth, MC dan Jacey K (2001), ‘The New Breed of Trade Mark: Sound, Smells and Tastes’, Victoria University Law Review Volume 11. Kenna P , Mark (2013)‘The Normative Foundation of Trademark Law,’ Notre Dame Law Review, Volume 82, issue number 5. Pandey, Kritarth, Non-Conventional Trade Mark: A Legal Analysis, February 20. Rogers S, Edward (1910), ‘Some Historical Matter Concerning Trademark’, Michigan Law Review Volume 9 No 1. November Roth, Melissa E. (2005) ‘Something Old, Something New, Something Borrowed, Something Blue: A New Tradition in Non-Traditional Trademark Registration’ Cardozo Law Review, Volume 27. Tessensohn, John A and Shusaku Yamamoto (2008), ‘Three-dimensional cola bottle shape distinctive on the evidence’, Journal of Intellectual Property Law & Practice, Vol. 3, No. 12. WIPO Magazine (2009),’ Non-Traditional Marks Singapore Treaty Enter into Force.’ 9, February. World Wide Web Australia: IP Australia -https://search.ipaustralia.gov.au/trademarks/search/view/411610, European Union Intellectual Property Office (EUIPO): https://euipo.europa.eu/eSearch/#details/trademarks/000020104, Accessed March 15, 2023. Fresh Care Press Three dimensional mark. https://pdki-indonesia.dgip.go.id/detail/IPT2019027390?type=trademark&keyword=, Accessed March 15, 2023. Hyundai Sound Mark https://pdki-indonesia.dgip.go.id/detail/D002017056396?type=trademark&keyword=D002017056396 Accessed March 15, 2023. Kiranti OT Three Dimensioanl Mark https://pdki-indonesia.dgip.go.id/search?type=trademark&keyword=DID2019056054&id=IPT2019027390&page=1 Accessed March 15, 2023. Kluwer Trademark Blog ,’ 3D Trademark’ https://trademarkblog.kluweriplaw.com/category/3d-trademark/#:~:text=A%20three%2Ddimensional%20or%203D,registered%20as%20a%203D%20trademark. Accessed 15 March, 2023 Madu TJ Three Dimensional Mark https://pdki-indonesia.dgip.go.id/search?type=trademark&keyword=DID2019069232&id=IPT2019027390, Accessed March 15, 2023. Nishimura and Asahi, ‘Shape of Coca Cola Bottle Registered as Three Dimensional mark’ https://www.worldtrademarkreview.com/article/shape-of-coca-cola-bottle-registered-three-dimensional-mark’ Accessed March 15, 2023. Tokopedia Sound Mark https://pdki-indonesia.dgip.go.id/search?type=trademark&keyword=JID2020020914&id=IPT2019027390&page=1,


  • There are currently no refbacks.

Copyright (c) 2023 Tadulako Law Review

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.


Flag Counter


 Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.