THE ROLE OF BROADCASTING AGENCY TO BUILD THE LEGAL COMPLIANCE OF SOCIETY

Broadcasting has become part of peoples’ lives needs for information, entertainment and education. Broadcasting agency as mass communication media play a role to shape the behavior of political, social, and economic in every society, in order to establish the public legal compliance through broadcasting activities that are counseling and law clarification, it takes effective communication media so that the target is expected to be achieved through increased the quality broadcast programs and attractive containing understanding and knowledge about the law will be able to increase publics’ consciousness and legal compliance. This study using sociological-juridical approach by analyzing the empirical data in order to understand the social and legal responsibilities and functions of broadcasting as a mass communication media is effective in disseminating the law and the formation of values, the result of study drawn through the broadcast media were able to create a culture norms, it means the function of media is not only as a transmitter of information to disseminate the law to the public but also it can have the effect of influencing and encouraging the change of behavior towards the law-abiding.


INTRODUCTION
The Basically, the arrangement of media are governed by the view that the media was using the public domain or not, which means there are two kinds of regulation, i.e media that use the public domain or not.For media that not use the public domain, for example, books, newspapers, magazines, and movies.In principle, state intervention in the media is very small.The arrangement is based on the principle of self-regulatory, selfregulation while using the public domain that free to air, and terrestrial.
The regulation to the radio and television is highly regulated.
The reason why the regulation of electronic media use the public domain

DISCUSSIONS AND ANALYSIS
The Role of Broadcasting Agency as an Effort to Build the Legal

Compliance of Society
The social responsibility theory, media adhering to human knowledge.
With his ratio, humans can distinguish between things that are useful, good and which ones are not good and not helpful and not good.If the man is working in the press area then he can tell which is good and which is not good, so all the communication messages and information released by the press accountable to the fullest.9 The social responsibility theory has a core idea: anyone who enjoys    Based on the

The Function of Broadcasting Agency as an Information Media of Education and Socialization on Law
second amendment of the constitution 1945 to result a change in concerned article with the human rights and includes changes to article 28 F that "everyone has the right to communicate and obtain information to develop personal and its social, as well as the right to seek, obtain, possess, store, process and disseminate information by using all available channels".Independence to express an opinion, disseminate, and obtain information, sourced from peoples' sovereignty and the human rights in the .In order to safeguard national integrity, strengthening the values of religion, truth, justice, morals, and ethics, as well as to promote the general welfare, and educating the nation, then the implementation of freedom must be implemented responsibly, harmony and balance between freedom and equality to use right.
is conducted strictly due to; first, because the media use the public domain, free to air.The spectrum of radio waves in the form of a frequency used by broadcast media is publicly owned, which should be used and utilized for the widest possible public welfare and the use of these frequencies are used and borrowed by investors and television owners.Second, this frequency is limited (scarcity theory).When later the digital technology began to be used, the number of broadcasting can and will be more, but remain limited.Third, television program can be entered and penetrated the living room, our bedroom simultaneously and extends, the social commitment, which is trying to accommodate the public in the life of broadcasting.This is an excess of reformation in this country.Where the people are given a place for participation in any policy made by the state, especially regarding policies that will affect them directly.The development of broadcasting is directed at the creation of quality, dignified broadcast, able to penetrate and reflect the aspirations of diverse people, to increase the deterrent power of society to the adverse effects of foreign cultural values. 2n the field of political and national life is also realized the importance of the media as the fourth pillar of democracy, the role of media is so important in creating a democratic life.In the perspective of political, social control is intended to oversee the social and political behavior of society, should avoid anything that might give rise to crime, damage, or lack of public order or insult to ethnic or religious minorities.e.The media as a whole should be pluralist and reflect to the people, by providing equal opportunities to express different points of view and the right to respond.f.Society and the public, based on the principles of the former, have the right to expect a high standard of achievement and intervention 10 William L. Rivers, Media Massa & Masyarakat Modern (terjemahan), (Jakarta:2004), page.99 can be justified to safeguard the public interest.g.Journalists and professional media should be was responsible to the community and also to the owners of capital or investor and the market. 11The social responsibility theory requires that media cannot only free expression and search for truth freely, but there must be social responsibility.Because what is conveyed through the media always has the effect or impact on society, thus the concept of media responsibility or the press is always bound up with the social word which seeks to show the concept of a media obligation to serve the public interest.The act of journalism contains idealism and ideology, as an effort to provide information to empower people to run the press working in the broadcasting, must pay attention to news value, among others actuality, in verification.d) Maintain the independence of the keyspeaker.e) Journalism should be applicable as the monitors of rule.f) Journalism should provide a public forum for criticism and the support of citizens.g) Attempting to make the important interesting and relevant h) It must keep the comprehensive and proportional news.i) The practitioners are allowed to follow their conscience faith and piety, 13 Bill Kovach dan Tom Rosentiel, Sembilan Elemen Jurnalisme (Terjemahan), Yayasan Pantau, Jakarta 2006, page.6 educating the nation, promote the general welfare, in order to build a society that is independent, democratic, just and prosperous, and fostering Indonesian broadcasting industry, the mandate of the broadcasting act normatively is to charge broadcast agency have a role as a media of information, education, entertainment, social control, adhesives and unifying the nation.As contained in article 4 paragraph (1) and (2) of Act No. 32 of 2002.
Broadcasting agency as a media to convey or receive a variety of information, such as political information, entertainment, social and others.As an information media is a part of the function of press in idealism dimension.The information presented is a news release which has been selected from a variety of news that goes to the editorial desk, from various sources collected by the reporters in the field.Press carry a positive function in supporting the advancement of society, have a responsibility to disseminate Tadulako Law Review | Vol. 1 Issue 1, June 2016 □ 21 information about the progress and success of the development to the community.It is expected that the community moved in the progress and success as an information media broadcasters can provide information on how the public can get to know and understand the law.
law.Learning theory refers to the process by which media consumers get the knowledge, information, and behavior.Social learning theory or social cognitive theory of mass communication according to Albert Bandura is reviewing learning process through the mass media as a challenge to the traditional learning and also said that social learning theory considers the media as major agent of socialization addition to the family, teachers, and collegues.Socially, in learning the first step is attention to an event. 14Social Cognitive Theory provides an explanation of how behavior can be established by observation on the models displayed by the mass media.The effect of this modeling is increased through the observation of rewards and sanction imposed on the model, through the identification of the audience to the model, and by the extent to which the public have selfefficacy on behavior exemplified in the media.

Source:
Primary data, 2015 The results are concluded that the broadcast of law on television in general resulted the legal compliance of society with the high effectiveness of the rule, this is seen with the results obtained from the respondents was 68%, in the theory of Herbert C. Kelman on legal compliance showed that the broadcast media is able to give an impact of legal compliance that are Internalization for its viewer, this is a highest level of quality of legal compliance than the legal compliance that are compliance and identification, with more influence on the viewer about the impact of broadcasting it to the concept of media/broadcasting agency as agents of change or culture norms were able to build a rule of law by using an indicator that the media has the ability to form public opinion as well as the direct effect of the news or broadcasts to the individual and also able to influence the culture, the collective knowledge, norms and values of a society will thus be able to build a law-abiding of peoples through the broadcast content and programs of broadcast quality.The influence of the broadcast in mass media on the formation of public opinion so that it can affect the effectiveness of the law and said A.V. Dicey cited by Achmad Ali, one of the five main things that should be considered in relation between law and public opinion is that the formation of public opinion against the law, directly or indirectly influenced by the values, trust and confidence, sentiment and prejudice adopted by the peoples. 19Recognizing the influence of the press or broadcast media in shaping public opinion, including opinions 19 Ahmad Ali dan Wiwie Heryani, Menjelajah kajian Empiris Terhadap Hukum, Kencana Predana Group, Jakarta, 2012, page.147 about the law could have been quite large in addition to having a positive impact but also can also negative impact.Thus, it is important in any use of the function of broadcastig should be used in order to introduce the values to build character of the nation.As contained in the seven principles of accountability of social media, one of them that society and public, based on the principles of the former, have the right to expect a standard of high achievement allowed but that violates religious values, morality, a person's rights, or the rule is not allowed.Entertainment given to the people can bring a negative impact, especially when the entertainment was forbidden contain elements such as pornography and so should be avoided.Act No. 32 of 2002 regulates the provisions of any content provided by Article 36, as follows: 1.The content of broadcast shall contain the information, education, entertainment, and benefits for the formation of intellect, character, So, based on the provisions of the chapter provides a rule of order to all broadcasters that every program and broadcast content in the activities of broadcasting must contain elements of religious values and culture of Indonesia that provides information, education, entertainment and benefits to the formation of intellect, character, moral, progress, strength of the nation, and can maintain the unity of the nation.The sanctions contained in article 57 of Act No. 32 of 2002 is given relate dto the violation of the rules of order in these provision.Given broadcasting has a great influence in shaping opinions, attitudes and behavior of the audience, then the organizer of broadcasting must be responsible in maintaining moral values, ethics, culture, personality and unity of the nation and the existence of broadcasters play a role in the formation of political behavior, social, and economic every strata of society.form of messages, news, events or products which affect and reflect the culture of a society.The mass media are able to create in the public organize, determine the issues, give equality framework. 21The media as a means to influence the public is very precise used as a means or a tool to socialize the law in what way the packaging of each program is packaged in such a way in order to attract viewers or those better watch it, as a function of healthy entertainment is intended in creating and presenting programs which lawnuance should be able to give the impression to the public to arouse the attitudes and the way people view the law.In a theory of media saying that the media is able to create a culture norms that means through the function of media is not only as a transmitter of information to socialize to the law to the public but also how the broadcast media can have the effect of influencing the behavior and attitude of law-abiding.21 H.M Burhan Bungin, Sosiologi Komunikasi: Teori, Pardigma dan Diskusrsus Teknologi Komunikasi di Masyarakat, Kencana, Jakarta 2011, page.identity of faith and piety, educating the nation, promote the general welfare, in order to build a society that is independent, democratic, just and prosperous, and fostering Indonesian broadcasting industry. 22Through the broadcast media is certainly one of them is expected to change the concept of public about the law.According to Satjipto Rahardjo; change the concept of the public about the law, based on empirical data was constructed theoretical concept that the law is not just a regulatory affairs (a business of rule), but also behavior (matter of behavior). 23And values determine a persons' behavior in the community.It is said when the law is needed as a means for social change, the first questioned is which way it is directed or desired changes would have also thought about the system of values which were at one time to be a 22 UU No 32 of 2002 23 Satjipto Rahardjo, Penegakan Hukum Progresif, PT Kompas Media Nusantara, Jakarta 2010, page 257 framework to regulate.In Indonesia, the selection can be done to deal with a plurality of values that exist and the factor of values lived in the community is a determinant in which the law can be a social change. 24CONCLUSIONS Broadcasting agency as media is not only has an effect directly to the person, but also affects the culture, the collective knowledge, norms and values of a society.The mass media has presented a set of image, ideas, and evaluation of where the audience can choose and make a reference for their behavior, then the role of broadcasting agency in an effort to build the legal compliance to the peoples through actiities providing information and legal clarification in order to provide an understanding to the society about teh effective media communication so that the objectives expected to be achieved.With the attachment of broadcasting agency accountability, in running their functions and roles, the broadcasting agency as a communication media is the most important 24 Satjipto Rahardjo, Hukum dan Perubahan Sosial, Cet ketiga, Genta Publishing, Yogyakarta, 2009 page.143

Table 1 .
The

Table 3 .
The peoples' response of legal compliance that arising from broadcast