IMPLEMENTASI KEBIJAKAN KOMISI PENYIARAN INDONESIA DAERAH SULAWESI TENGAH DALAM MEMBANGUN LITERASI MEDIA DI SULAWESI TENGAH

Abstract

This study aims at determining how extent the Implementation of Indonesian Broadcasting Commission Policy in building media Literacy in Central Sulawesi, as well as the inhibiting factors. This is a qualitative descriptive research. The population in this study is KPID Central Sulawesi, while the informants were determined by purposive sampling technique. The selected informants were Vice Chairman of KPI , Chairman of KPID of Central Sulawesi , Supervision of Broadcast Content, head of KPID secretariat Central Sulawesi, Media Literacy Observer, Subjects of  Broadcasting Agency and media of children and women observer. Techniques of the data collection in this study are: Observation, interviews, questionnaires, and documentations. The results were analyzed by using the theory of Van Meter and Van Horn. This theory presupposes that policy implementation runs liniarly with public policy, the implementor and the performance of the public policy itself. Furthermore, the success of policy  implementation determined by several aspects, these aspects according to Van Meter and Van Horn are; 1) Aspect of Basic Measures and objectives of Policy, 2) Aspect of Policy Resources , 3) Aspects of implementation activity and communication among organizations, 4) Aspects of implementor characteristics, 5) Aspect of implementor tendency ), 6) Aspect of economic, social, and political conditions. The results show that the implementation of media literacy in Central Sulawesi, has not run as expected by KPID Central Sulawesi because there are some aspects that have not been fulfilled.The aspects are: 1) aspect of Policy Resources and 2) aspect of implementation and communication activity among organizations. While 1) Aspect of basic Measures and policy objectives, 2) Aspect of the characteristics of the implementor, 3) Aspect of inclination, and 4) Aspect of economic, social and political have been fulfilled.