ANALISIS DAMPAK PENGEMBANGAN OBYEK WISATA TANJUNG KARANG TERHADAP SOSIAL-EKONOMI MASYARAKAT SEKITAR DI KABUPATEN DONGGALA

Abstract

This study is categorised as quantitative research with the number of respondents consisted of 74 villagers of Tanjung Karang in Donggala. The data used in this study are primary and secondary data. Primary data obtained from interviews with the questionnaire. Secondary data in this study was gathered from several government institutions, the management of Tanjung Karang site in Donggala, and literatures or other references in the form of journals. The two analytical methods were used in this study comprised by the AHP and multiple linear regression analysis. The AHP analysis of this research shows that the economic and social impact on the live of people around the area are significant.  The income criteria was chosen as high weight and more dominant influence on the lives of people within the Tanjung Karang tourism development. Meanwhile, there are several social impact occur around the area of Tanjung karang tourism development, such as, work profession was shifted, attitudes and behaviour are also shifted. There are several activities which may harm socioeconomic around the area, for example, road construction, expansion of the enclave and land encroachment is done illegally. The Multiple Linear Regression Analysis shows that the two variables significantly affect the income of the people in the area of Tanjung Karang site in Donggala, such as, the number of dependents, and long working area of ​​travel. The coefficient determines the trend in increase or decrease people's incomes while the distance variable to tourist sites has a positive effect but it was not significant on the people's income around the area. It is in line with the field conditions in which people are involved in economic activities in Tanjung Karang site that people who are in the tourist site.