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PRODUCT PERFORMANCE ANALYSIS OF “PRIMA” RICE SEED IN MALANG | Prihandono | AGROLAND: The Agricultural Sciences Journal

PRODUCT PERFORMANCE ANALYSIS OF “PRIMA” RICE SEED IN MALANG

Sony Prihandono, Any Suryantini

Abstract


ABSTRACT

The purpose of this study was to determine “Prima” seed product performance based on the perception of Malang farmers. This research was conducted in Malang during February to March 2015. The data usedin this study were primary data and secondary data. The number of respondents selected was 50 farmers who have used Ciherang “Prima” seed products. Importance and Performance Analysis (IPA) was applied in the analysis in this research. Product attributes of “Prima” seed is considered to have high performance and satisfy consumers are availability and productivity. Meanwhile, attributes that have lower performance and less satisfying consumers are price, cleanliness, volume and packaging.

 

Key Words: Perception, performance, product analysis.

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AGROLAND: The Agricultural Sciences Journal, This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Based on a work at http://jurnal.untad.ac.id/jurnal/index.php/AgrolandInternational/index

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